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  • Car Seat Fabric
    82-2-3677-5858
  • Car Mats
    82-2-3677-5984
  • Artificial turf
    82-2-3677-5922/24
  • Carpet
    82-2-3677-5913

Organization

조직도

AM Business Growth Strategy

“ Car Interior Total Solution Provider ”

  • Developing current products and securing competitiveness

  • Expanding a business to car interior

    • Artificial Leather : Expanding business to I/P and D/P by forming technology base
    • Geonic Solution : Upgrading capability of chemical and process
    • Convergence (Heatex, Ambient Lighting) : Retaining fiber IT convergence capacity
    • Affiliates related business : KPL, KII
  • Artificial Leather
    • Like natural leathers (Ventilation, Hot and Cold Sensitivity, Python)
    • E-co Friendly (Foamless, Non-impregnated, Light-weight, VOC Free)
    • Healthcare (Allergy free, Passive Air-Clean)
  • Eco-Friendly
    • 3D Pattern Fabric, Suede Fabric
    • Solution Dye Fabric Solution, Non-coating Solution
  • Manageability
    • Trunk screen
    • I/P, D/P IMX Foil Solution
    • Ambient Lighting, Wood-like, Sound absorption/Insulation

Fiber Business Growth Strategy

“ State of the Art Technology Fiber ”

  • Securing differentiated solutions
    for Premium Niche Market and credibility

    • The absence of substantial market power (Size, Price)
    • Growing and developing premium bi-co niche market
Developing and converging proper solutions by applications
  • Advanced hygiene
    • Soft
    • Smooth
  • Filler
    • Blow
    • High Resilience
  • Clothes
    • hydrophilicity 
    • Fine size
    • Soft
  • Binder
    • Low melting point

AF Business Growth Strategy

“ E-co Friendly Turf Solution Provider ”

  • Developing, differentiation,
    and securing competitiveness
    of current application

    • Intensified competition
    • Strengthened regulations
    • Stagnated technology of developing differentiated products
  • Securing differentiated solutions to expand application

    • Human Suitability
    • Eco-Friendly
    • Manageability
  • Human Suitability
    • Low Radiation
    • High durability in moisture absorption
  • Eco-Friendly
    • E-co filler
    • Biodegrade
  • Manageability
    • Naturally drainable
    • Easy Cleanability
    • Easy to install, remove, and recycle

Strategies to secure new technology

“ Unique & Advanced Technology Matrix ”

  • Differentiate technology preemption
    for strengthening the business
    and competitiveness

    • Current business's technical background
  • Building a technology matrix
    to create an independent future value

    • Researching and developing new materials and process (finding seed)

Current Technical
Capabilities

  • Material
    • Aerogel
    • Cellulose
    • Inorganic Material

    Something New

  • Process
    • Convergence
      • - Lighting
      • - Barrier

    Innovative Process